Market segmentation is a fundamental tool for any brands looking to see success in our digital world.
Why? Because segmentation is the key to identifying users as individuals. Therefore allowing brands to create products, services, content and communications that are accurately targeted, personalized and valuable to consumers.
But what about in a world where nothing is digital, and everything is fantasy? To put the significance of market segmentation into perspective, we've decided to segment the seven kingdoms.
That's right. It's Game of Thrones. We've taken seven noble families from the lands of Westeros to identify and analyze their unique traits and characteristics.
We have identified aspects of demographic segmentation, geographic segmentation, psychographic segmentation and behavioral segmentation amongst these 7 great Game of Thrones houses, to exemplify the importance of creating authentic and relevant market personas. So, here are our significant subjects:
- House Stark
- House Martell
- House Lannister
- House Arryn
- House Baratheon
- House Tyrell
- House Greyjoy
The dominant characteristics of these families are what define and segment them; their culture, their values, their geographic location, their politics, climate, relationships, wealth, the list goes on.
Segmenting the 7 Kingdoms of Westeros based on their characterizing features demonstrates how market segmentation works in the real world. The importance of identifying and utilizing the intricacies of individuals and market segments is undeniable when creating on-point personas for your genuine users.
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