If you are responsible for managing the social media strategy for a brand, then we will hazard a guess that your to-do list is very long. As social media becomes more and more prominent and is (finally, says you) being recognised as a business function in itself, social media marketers are responsible for creating, planning and scheduling content for each social channel, and are also faced with the seemingly never ending task of analysing and measuring the results for each channel.
But with so many platforms, each with their own analytics, data and reports, it’s safe to say social media marketers are incredibly busy. This is where a social media dashboard comes in very handy, giving marketers a quick view of the performance of all of their social channels in one place.
What is a social media dashboard?
Social media dashboards are tools that provide a centralised view of important metrics and KPIs from various social media channels. They aggregate data from platforms such as Facebook, Twitter, Instagram, LinkedIn, TikTok, and others, offering users a comprehensive snapshot of activity and performance.
Key features typically include up-to-date data, customizable visualisations, and the ability to track metrics like engagement, follower growth, click-through rates, and more. Social media dashboards are valuable for social media managers, marketers, and businesses as a whole, as they enable efficient monitoring, analysis, and reporting of social media performance in one consolidated space. You can make informed decisions, identify trends, and assess the effectiveness of your social media strategies
There can be a lot of different metrics and KPIs to focus on and it can be overwhelming to determine what are the most important. Identifying the overarching areas of focus can help streamline your dashboard, such as:
Reach - This includes metrics such as impressions, post reach and traffic.
Engagement - This includes likes, comments, shares and follower growth rate.
Conversions - This includes click-through rate, revenue and ROI.
To delve into each of these metrics further, check out our blog on the social media KPIs you should be tracking here, but for now, we are going to give you our top tips for building your social media dashboard.
Track and visualise your KPIs in real-time with Hurree. Get started with yourfree trialand discover how to truly harness the power of analytics and transform your company reporting using cross-platform dashboards. If you have any questions then feel free to reach out firstname.lastname@example.org, we'd be happy to answer them!