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A Marketing Framework to Setting SMART Goals & Objectives

1 min read
Jul 7, 2020

When planning out your marketing strategy, it is essential to have some strategic goals and objectives in place. These will help drive what your marketing team do, as well as help measure the progress and overall success of your campaigns. 

Did you know, marketers who set goals and objectives are 397% more likely to achieve success, in comparison to those who don't?

But, why?

Well, it's quite simple really...

Goals provide clarity. When we know exactly what we want to achieve, then we can start to construct a plan of action to get there. How we get there might change along the way, but the destination will always remain clear. 

How to Set SMART Marketing Goals & Objectives

The SMART method is an acronym that describes the most important elements of each goal. It is a commonly used framework in marketing for successfully setting goals and objectives which stands for:

  • Specific
  • Measurable
  • Achievable
  • Relevant
  • Time-bound 


The infographic below defines each of the five elements of the SMART framework, so you can discover exactly what it means to set goals and objectives that will have you headed for marketing success (as well as how NOT to set your marketing goals and objectives).



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