Marketing automation has been about for some time now. Once only reserved for the elite businesses that could afford the expense of building it in-house, automation is now more readily available than ever before thanks to the development in technology and the number of third party suppliers.
Research indicates that 70% of companies are now regularly using or planning to implement marketing automation technology, and for good reason. Companies that automate their marketing activities see an increase in web traffic, customer acquisition, customer loyalty and customer retention.
What is Marketing Automation?
According to Marketo, marketing automation is a category of technology that allows companies to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster.
For most growing companies, there comes a point where it becomes difficult to manage all 1:1 communications with your customers using only your manual tools, and that’s where automation comes in. By streamlining some of your processes with automation, your company has the ability to build personalised, one-to-one relationships with, what seems like, an endless number of customers, at scale.
The idea is to take care of the time-consuming and repetitive activities and to ensure that your customers are always receiving the right information, at the right time and via the right channel. With the right marketing automation activities in place, marketers can spend more time dedicated to driving the strategy, rather than the tedious day-to-day tasks.
For more, check out our infographic below, which contains a bunch of interesting statistics in regards to marketing automation, as well as its main benefits and 8 tasks that you can automate to streamline your marketing strategy.