--- title: "[Video] Market Segmentation: Getting Started With Our 5 Steps" description: New to Market Segmentation? Our informative video will give you 5 actionable steps to start segmenting your data and delivering value to your users. image: https://blog.hurree.co/hubfs/header%20(1).jpg --- [Marketing Strategy](https://blog.hurree.co/topic/marketing-strategy) [Market Segmentation](https://blog.hurree.co/topic/market-segmentation) # [Video] Market Segmentation: Getting Started With Our 5 Steps [![Dominique Daly](https://blog.hurree.co/hs-fs/hubfs/Dominique.jpg?width=40&height=40&name=Dominique.jpg)](https://blog.hurree.co/author/dominique-daly) by [Dominique Daly](https://blog.hurree.co/author/dominique-daly) 1 min read Aug 22, 2019 [Market segmentation](https://info.hurree.co/market-segmentation-pillar) is a vital tool for any modern-day marketing professional. But[ what is it](https://blog.hurree.co/blog/market-segmentation-essentials) and how do you get started? The process of segmentation identifies subsets within a market. The users within these subsets have shared characteristics and traits. These could range from [basic demographic information](https://blog.hurree.co/blog/market-segmentation-benefits) to consumer wants, needs and interests. Market segmentation can help you gain greater insight into your audience and deliver more personalised content to your customers. If you’re new to market segmentation, never fear. Our video will help you take your first steps by defining **5 top tips for getting started**: 1. Know your brand 2. Identify, analyse and understand your competitors 3. Gather your data, and make sure it’s up-to-date, reliable and GDPR compliant 4. Divide your market 5. Integrate the analysis and findings into your marketing plan [![Hurree. The Essential Guide to Market Segmentation. Let's Go!](https://no-cache.hubspot.com/cta/default/2080894/9d94a93d-cb5a-4c5d-a8ab-4365d01a57b6.png)](https://cta-redirect.hubspot.com/cta/redirect/2080894/9d94a93d-cb5a-4c5d-a8ab-4365d01a57b6)   Thinking of getting started with Market Segmentation, or maybe you have some top tips of your own that we might have missed? Let us know by leaving a comment below. > *Whether you’re a market segmentation newbie or a pro looking for a refresher, download your very own free guide here: [The ABCs of Market Segmentation](https://www.hurree.co/guide-download-the-abcs-of-market-segmentation) 💌 **Don't have time to read? Then listen to our podcast: [The Marketing Slice by Hurree](https://www.hurree.co/podcasts) 🍕 **Feel free to get in touch with me directly via [dominique@hurree.co](mailto:dominique@hurree.co)** with any questions or comments you may have! * #### Share this [Share on X ](https://x.com/intent/post?url=https://blog.hurree.co/video-market-segmentation&text=%5BVideo%5D%26nbsp%3BMarket+Segmentation%3A+Getting+Started+With+Our+5+Steps) [Share on Facebook ](https://www.facebook.com/sharer/sharer.php?u=https://blog.hurree.co/video-market-segmentation&t=%5BVideo%5D%26nbsp%3BMarket+Segmentation%3A+Getting+Started+With+Our+5+Steps) [Share on LinkedIn ](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.hurree.co/video-market-segmentation&t=%5BVideo%5D%26nbsp%3BMarket+Segmentation%3A+Getting+Started+With+Our+5+Steps) Previous story [← The What, How and Why of Customer Journey Maps](https://blog.hurree.co/customer-journey-maps) Next story [4 Tips for Market Segmentation Success →](https://blog.hurree.co/market-segmentation-success) ### You May Also Like These Related Stories [6 Signs That You're Targeting The Wrong Market Segments](https://blog.hurree.co/6-signs-that-you-are-targeting-the-wrong-market-segments) ![](https://blog.hurree.co/hubfs/bl.jpg) [Marketing Strategy](https://blog.hurree.co/topic/marketing-strategy) #### 6 Signs That You're Targeting The Wrong Market Segments May 7, 2020 5 min read [Behavioural Segmentation: 3 Case Studies](https://blog.hurree.co/behavioral-segmentation) ![2-1](https://blog.hurree.co/hubfs/2-1.png) [Marketing Strategy](https://blog.hurree.co/topic/marketing-strategy) #### Behavioural Segmentation: 3 Case Studies Mar 20, 2019 7 min read [[Guide] The ABCs of Market Segmentation: A Beginner's Guide](https://blog.hurree.co/abcs-market-segmentation-beginners-guide) ![Guide. Download. Hurree. ABCs of Market Segmentation. Beginner's Guide. ](https://blog.hurree.co/hubfs/Guide_webthumbnail.png) [Marketing Strategy](https://blog.hurree.co/topic/marketing-strategy) #### [Guide] The ABCs of Market Segmentation: A Beginner's Guide Mar 4, 2020 2 min read ### Get Email Notifications ![](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/924676190/?value=0&guid=ON&script=0) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Dominique Daly", "url" : "https://blog.hurree.co/author/dominique-daly" }, "dateModified" : "2022-03-25T15:21:32.473Z", "datePublished" : "2019-08-22T10:44:47.000Z", "headline" : "[Video] Market Segmentation: Getting Started With Our 5 Steps", "image" : [ "https://blog.hurree.co/hubfs/header%20(1).jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.hurree.co/video-market-segmentation", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.hurree.co/hubfs/Logo_Word.png" }, "name" : "Hurree" } } ```