The process of segmentation identifies subsets within a market. The users within these subsets have shared characteristics and traits. These could range from basic demographic information to consumer wants, needs and interests.
Market segmentation can help you gain greater insight into your audience and deliver more personalised content to your customers.
If you’re new to market segmentation, never fear. Our video will help you take your first steps by defining 5 top tips for getting started:
Know your brand
Identify, analyse and understand your competitors
Gather your data, and make sure it’s up-to-date, reliable and GDPR compliant
Divide your market
Integrate the analysis and findings into your marketing plan
Thinking of getting started with Market Segmentation, or maybe you have some top tips of your own that we might have missed? Let us know by leaving a comment below.