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Market segmentation is one of the most valuable aspects of any brand's campaign strategy. Marketers know that segmentation can increase click-through rates, boost engagement rates and optimise user interactions.

 

This is crystal clear when you look at MailChimp's recent research. They found that segmented email campaigns get 14.64% more opens and 59.99% more clicks than non-segmented campaigns... now these are the kind of stats that we like!

So before you start randomly segmenting your users, check out our 3 market segmentation essentials:

Market Segmentation Essentials Marketing Strategy

 

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Hurree. Download Guide. The ABCs of Market Segmentation: A Beginner's Guide.

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