Market segmentation is one of the most valuable aspects of any brand's campaign strategy. Marketers know that segmentation can increase click-through rates, boost engagement rates and optimise user interactions.
This is crystal clear when you look at MailChimp's recent research. They found that segmented email campaigns get 14.64% more opens and 59.99% more clicks than non-segmented campaigns... now these are the kind of stats that we like!
So before you start randomly segmenting your users, check out our 3 market segmentation essentials: