--- title: [Video] 5 Things That Make a Really Great Push Notification Campaign description: Getting your push notifications right can be the difference between app-success or failure. So get your push notification campaign right with our 5 tips... image: https://blog.hurree.co/hubfs/header-3.png --- [Push Notifications](https://blog.hurree.co/topic/push-notifications) [Optimization](https://blog.hurree.co/topic/optimization) [Personalization](https://blog.hurree.co/topic/personalization) [Marketing](https://blog.hurree.co/topic/marketing) # [Video] 5 Things That Make a Really Great Push Notification Campaign [![Rachel Davis](https://app.hubspot.com/settings/avatar/6916c4a9135ac30d599523b6834074e7)](https://blog.hurree.co/author/rachel-davis) by [Rachel Davis](https://blog.hurree.co/author/rachel-davis) 2 min read May 7, 2019 One of the best ways that you can communicate with your app users is through [push notifications](https://info.hurree.co/push-notifications-pillar). And, providing that your users have opted-in, the sky is basically the limit!  But there's more to engaging your users than just pushing out any old content or random, meaningless messages. If you really want your app to be successful and your users to be happy and loyal, there are a few boxes that you have to tick. So we've laid out 5 key things that that you need to include to make a really great push notification campaign. ### #1 Content Keep your content short, sweet and valuable. Don’t be afraid to get creative with images, gifs and emojis. ### #2 Segmentation                                                    Segmenting your users by their behavior, location, demographic or psychographic information allows you to personalise your messaging. This makes your users feel valued and increases engagement. ### #3 Timing Make use of your analytics and see when your user is most active on your app. You don’t want to send notifications when someone is trying to get to sleep, and you don’t want to wake them up before their alarm. Unless you want them to opt-out, of course! ## Are You Ready To Become A Push Notification Master?  [![Read More](https://no-cache.hubspot.com/cta/default/2080894/97e14858-ffc3-4f62-9132-f287567ea49d.png)](https://cta-redirect.hubspot.com/cta/redirect/2080894/97e14858-ffc3-4f62-9132-f287567ea49d) ### #4 Testing A/B Testing helps you figure out what really works. By sending different versions of the same notification to a small group of users, you can determine the best communication route for them. Experiment with different message lengths and humor. ### #5 Promotions Offer time-limited deals and discounts. After all, who doesn’t love a bargain? Rewarding loyalty is a great way to keep your users keen.   So there you have it! Our 5 key things that make up a great push notification campaign.  Now we’d like to hear from you. Are you going to start using any of these tips in your strategy? Or maybe you’d like to share some of your own tips that we might have missed. Let us know by leaving a comment below.   > *To find out everything you need to know about app marketing, download our free guide: ***[The Ultimate Guide to Mobile App Marketing](https://info.hurree.co/the-ultimate-guide-to-mobile-app-marketing-2018-download). *****If you would like to know a little more about app marketing or push notifications, don't hesitate to contact me directly via rachel@hurree.co. I'd be more than happy to answer any questions you may have.*  #### Share this [Share on X ](https://x.com/intent/post?url=https://blog.hurree.co/push-notification-video&text=%5BVideo%5D+5+Things+That+Make+a+Really+Great+Push+Notification+Campaign) [Share on Facebook ](https://www.facebook.com/sharer/sharer.php?u=https://blog.hurree.co/push-notification-video&t=%5BVideo%5D+5+Things+That+Make+a+Really+Great+Push+Notification+Campaign) [Share on LinkedIn ](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.hurree.co/push-notification-video&t=%5BVideo%5D+5+Things+That+Make+a+Really+Great+Push+Notification+Campaign) Previous story [← Re-engaging App Users Who Opt-Out of Push Notifications](https://blog.hurree.co/re-engage-number-of-app-users-who-opt-out) Next story [[Infographic] 3 Market Segmentation Essentials →](https://blog.hurree.co/market-segmentation-essentials) ### You May Also Like These Related Stories [iOS Push Notification Permissions: The Best Practices](https://blog.hurree.co/ios-push-notification-permissions-best-practises) ![](https://blog.hurree.co/hubfs/1116%20Dummies%20Guide/Blog%20Images/blog-resized.jpg) [User Retention](https://blog.hurree.co/topic/user-retention) #### iOS Push Notification Permissions: The Best Practices Mar 1, 2021 6 min read [Push Notifications Tutorial: Top Tips for Better Push Notifications](https://blog.hurree.co/push-notifications-tutorial) ![](https://blog.hurree.co/hubfs/0716_Apps_/Blog_Banners/people-laptops.jpg) [Marketing Strategy](https://blog.hurree.co/topic/marketing-strategy) #### Push Notifications Tutorial: Top Tips for Better Push Notifications Sep 16, 2016 5 min read [[Video] Getting Started with Push Notifications](https://blog.hurree.co/video-push-notifications) ![[Video] Getting Started With Push Notifications](https://blog.hurree.co/hubfs/featured_img.jpg) [User Retention](https://blog.hurree.co/topic/user-retention) #### [Video] Getting Started with Push Notifications Jan 10, 2020 1 min read ### Get Email Notifications ![](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/924676190/?value=0&guid=ON&script=0) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Rachel Davis", "url" : "https://blog.hurree.co/author/rachel-davis" }, "dateModified" : "2022-03-25T15:26:11.891Z", "datePublished" : "2019-05-07T10:13:42.000Z", "headline" : "[Video] 5 Things That Make a Really Great Push Notification Campaign", "image" : [ "https://blog.hurree.co/hubfs/header-3.png" ], "mainEntityOfPage" : { "@id" : "https://blog.hurree.co/push-notification-video", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.hurree.co/hubfs/Logo_Word.png" }, "name" : "Hurree" } } ```