The future of the betting industry is online. Thanks to the growth in digital technologies, this industry has found new ways to thrive via websites, smartphone apps and social media. The remote online betting and gambling sector now owns 37.1% of the entire gambling market.
The internet has brought with it endless opportunities for data collection. This data can then be used to deliver highly personalised and relevant content to each of your customers. Mass marketing is no longer the norm. The consumers of today expect personalised content, so failing to provide it will usually result in the outcome of losing customers to a more tech savvy competitor.
This is where market segmentation comes in.
In the betting industry you need to be segmenting your players based on a number of characteristics, including demographic, geographic, psychographic and behavioural. This is the only way you can be sure that you are reaching the right people, at the right time, via the right channel and with the right content.
So, if you'd like to learn more about the importance of market segmentation in the online betting industry then this infographic is here to help:
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