Introducing push notifications to your app marketing strategy can revolutionise the effectiveness of your business endeavours. These small but powerful messages provide a direct line of contact with your audience, building stronger relationships and brand loyalty.
The benefits of using this tactic are endless; think increased engagement, boosted retention rates, and improved user experience, all of which have the power to increase your overall revenue.
So how do you get started? First things first, you need to understand your audience and the goals of your app. Next, think about the operating system your app runs on, this will impact the permissions process you will need to undertake. Then it’s time to start crafting your messages and reaping the rewards!
In this video, we cover everything you need to know to get started with push notifications. So, what are you waiting for?
To learn more about the various other ways that you can use push notifications to grow your app user base and retain loyal app users, check out A Copywriter's Guide to Perfect Push Notifications. I’d love to hear from you so feel free to reach out to me directly via firstname.lastname@example.org if you have any questions, or you can leave a comment below.