In this infographic, we're going to give you a map for navigating the complex but highly valuable world of omnichannel marketing.
Omnichannel marketing is the practice of creating a seamless shopping experience for your customers no matter what channel or touchpoint they engage with your brand on. It has been proven to increase customer satisfaction, loyalty and overall lifetime value as it focuses on providing the best possible customer experience at all times.
No matter where you stand on your path to creating omnichannel ecosystems within your brand, by keeping these four signposts in mind you will ensure you’re always moving in the right direction.
Prioritise your value
You cannot be everything to everyone; figure out what strategies and tactics are important to your brand and prioritise investment in that area. Investing too widely in unnecessary areas will lead to wasted money and low ROI.
Invest in the right technology
There are boundless possibilities when it comes to marketing SaaS options. Ensure you start with the basics, a great CRM and a top-notch integrated marketing platform - having solid data foundations is the best way to serve your customers across their journey.
Enhance experiences (physical and digital)
In-store retail experiences need to be elevated beyond traditional expectations and integrated with digital landscapes to create holistic perceptions of your brand. Think out-of-the-box, memorable and event-based. Embrace new technologies such as virtual and augmented reality to stay ahead of the curve.
Listen to the data (and your customers)
Collate cross-departmental data to create a single source of truth for your brand. Armed with integrated data of this type will make it impossible to miss what your customers love and hate about your approach.