In this weird and wonderful world, there are strange nuances, curious differences, and a multitude of methods when it comes to communication. But what's the one thing we have in common? That's right - we're all human.
With this in mind, it’s hard to believe that ‘human experience’ (HX) has yet to emerge as a standard concept in marketing.
Take the likes of customer experience (CX), and user experience (UX); if you have ever played a hand in business or marketing, chances are that you’ve heard of these two concepts. Or you have at least, at one point, asked; ‘what is CX’, or ‘what is UX’, and what are their benefits?
These are the types of acronyms that are strong in the field of marketing, and really make a difference when it comes to the success of your brand. And HX is no different.
But why are we hearing this new expression all of a sudden? Out with the old, in with the new. That means, the traditional ‘hard sell’ is over; people just don’t want it anymore. People want to be treated as humans, who have empathy, desires, and a purpose. And this is what they want from brands in return.
CX, UX, HX: How to Become a Human Experience-Centered Brand is the guide that will help you to fully utilize your potential and realize that the world is changing and it’s important for you to change with it.
This guide will enable you to:
- Master the characterizations of customer experience (CX), user experience (UX), and human experience (HX).
- Unlock 3 key case studies that examine how top fashion and beauty brands optimize their business potential and success rates with CX, UX, and HX.
- Action our 5 steps to become a fully HX-centered brand.
There are also plenty of statistics from marketing gurus and industry experts to help you along the way.
Enjoy! 💌 I'd love to hear from you so don't hesitate to get in touch with me directly via firstname.lastname@example.org with any questions or comments you may have!