Introducing The Ultimate Guide to Omnichannel Marketing; in this guide, we will give you the fundamentals of omnichannel marketing and deliver an in-depth understanding of how to transform your brand into a fully formed Omnichannel Ecosystem.
What is Omnichannel Marketing?
Omnichannel marketing is the practice of creating a seamless shopping experience for your customers no matter what channel or touchpoint on which they are engaging with your brand.
Customers today are comfortable using multiple different channels and devices to carry out their retail therapy; in fact, the average consumer owns ten digital devices and shops online at least once per month. To keep these customers happy, brands need to meet them where they are, on the device and channels they prefer. And if they don’t, it's game over.
Merely creating a presence on these channels is not enough, however. Your customers crave a seamless experience with 83% of customers stating they wish to move between channels when talking to a brand.
With an omnichannel strategy, you can integrate your marketing channels for seamless communication and personalise your messaging to serve each customer as an individual.
What’s in The Ultimate Guide to Omnichannel Marketing?
In this guide, we will discuss omnichannel marketing in-depth and layout three strategies for transforming your business, ranging from entry-level to advanced omnichannel implementation:
Commerce - includes every way that your customers can complete their path to purchase; omnichannel commerce requires advanced and diverse shopping options.
Personalisation- large scale, multi-channel touchpoints are integrated using rich customer profile data to deliver holistic, individualised communications along the customer journey.
Ecosystems- Ecosystems are the pinnacle of an omnichannel strategy combining the best of both Commerce and Personalisation.
Finally, our guide will give you an essential checklist for omnichannel marketing that details the tactics employed by a leading omnichannel brand, The North Face, and highlight the benefits and challenges of implementing these omnichannel strategies.