So, you’re a total Market Segmentation beginner?
You’ve heard rumours of a potential increase in profits and user-evangelism galore, but you’re a bit lost when it comes to the hows and whys of market segmentation strategies.
In life, it’s often the first few steps that are the hardest part of the journey. Having the strength, courage and innovative spirit to try something completely new is daunting. You might wobble at first, but once you take that leap into the unknown you’ll find that great things are waiting for you.
And that’s exactly what will happen if you decide to get started with market segmentation.
What is Market Segmentation?
First introduced in 1956 by Wendell R. Smith, market segmentation is the process of identifying segments of consumers within a diverse market that have shared characteristics, and grouping those consumers into subgroups that are likely to respond positively to similar marketing approaches.
The approach is intended to give your business a competitive advantage within the market by heavily focusing your marketing energy on smaller, more specialised groups.
In this beginner's guide, we lay the strong foundations that will get you on your way to segmentation success. You will learn what segmentation is, why it’s beneficial to implement in your strategy, and how to carry out appropriate research and build optimised segments that are personalised to your audience’s needs.
The ABCs of Market Segmentation
Segmentation, at its core, is all about breaking things down into more manageable chunks. This has inspired us to come up with a clever little acronym to help you break down the segmentation process into workable pieces and get to grips with this essential marketing tactic:
A is for Audience Data
B is for Breakdown Into Groups
C is for Customise Content
Download your free guide here & discover the power of the ABCs of Market Segmentation:
Enjoy! 💌 I'd love to hear from you so don't hesitate to get in touch with me directly via firstname.lastname@example.org with any of your market segmentation questions or comments you may have!