The General Data Protection Regulation is live for all companies, big and small, from 25th May 2018.
As marketers, everything we do is focused on people. Future customers. Current customers. Previous customers. All of these contacts, in our mind, are marketable. The EU however have other ideas..
Here in Hurree, we have read far and wide on the topic and have pulled together a list of resources that will help get you on track for GDPR. We hope this helps!
Top 10 GDPR Resources for Marketers
Reading the new GDPR can be confusing for the everyday marketer. In this guide, the ICO have done a great job of outlining each detail in a way that can be easily understood. When creating your plan my advice would be … Use this as your bible!
This is a guide pulled together by Hurree based on conversations with the ICO, seminars with the ICO and overall in depth research on the GDPR. Written for marketers by marketers, it goes into detail in the areas that will actually impact your job including if there is a difference between B2B and B2C.
3. ICO Guide to Preparing for the General Data Protection Regulation (GDPR)
When it comes to the principles of the GDPR the ICO have broken up the key areas into a neat spider diagram showcasing where you should take action. Everything from data breaches to marketing to children is thought about in these 12 easy to understand steps.
4. ICO Direct Marketing Checklist
When you have your head around the regulation itself, this checklist is a great place to start when taking action. In a clear check-box manner it lays out the tasks that you will need to complete before launching any campaigns in the future.
5. Hubspot’s What is the GDPR? And What does it mean for the Marketing Industry?
Hubspot have done a great job with this 10 minute read article. Designed to be short, sweet and get straight to the point, the article outlines danger zones for marketers in 3 stages, topping it off with why GDPR is actually good for the industry.
6. GDPR: 10 examples of best practice UX for obtaining marketing consent
Ben Davis over at Econsultancy has done a great job with this article. Within GDPR, it outlines the new and much stricter rules for consent. This article not only explains the best practices but also gives visual examples of what compliant consent looks like. You might even be surprised… you could be compliant already!
7. [VIDEO] Hubspot’s Is this the end of Email Marketing? How to Survive the GDPR Regulations
This 2 minute snapshot video developed by Hubspot is a simplified vision of how the GDPR will impact companies with email as their main form of communication with contacts. If email is a tactic used by you then this general overview will provide you with an understanding of why the principles have been put in place and what to do next.
8. Preparing for GDPR has completely changed Lloyd’s digital marketing strategy
This article shows you how the regulation has impacted the big boys. With an insight of how Lloyd’s bank really re-infrastructured their marketing and management of contacts based on the forthcoming regulation, you can be inspired with a way in which to re-infrastructure your own marketing strategy.
9. Why GDPR is great news for marketers and will create a more efficient data economy
This easy to digest article from Econsultancy simplifies why the regulation is better for everyone in the long run - contacts and marketers alike. It gives a different perspective on how exactly current data collection methods are outdated and why there is a need for change.
10. GDPR for marketers: Five examples of Legitimate Interests
Legitimate interest is a contentious topic within the GDPR and can be a grey area if you don’t know what it is you are looking for. This article outlines what legitimate interests actually mean and how might it apply to you.
Conclusion
Essentially the General Data Protection Regulation stands for accountability. As marketers it is our duty to take care of the information granted to us by our contacts. These 10 resources are a great place to start and can give you a clear vision of how this new regulation will impact the everyday marketer (which is a lot!).
For more information on GDPR for marketers please feel free to get in contact with me via rachel@hurree.co.
Disclaimer: This blog is not legal advice for your company to use in complying with EU data privacy laws like the GDPR. Instead, it provides background information to help you better understand the GDPR. This information is not the same as legal advice, where an attorney applies the law to your specific circumstances, so we insist that you consult an attorney if you’d like advice on your interpretation of this information or its accuracy.
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