--- title: [Infographic] 6 KPIs That Marketers Should Be Tracking description: With so much data available, it can be difficult to know which KPIs to track to achieve your goals. Maximise your marketing efforts by measuring these KPIs image: https://blog.hurree.co/hubfs/KPIs%20that%20marketers%20should%20be%20tracking%20social.png --- [Marketing Strategy](https://blog.hurree.co/topic/marketing-strategy) [Marketing Analytics](https://blog.hurree.co/topic/marketing-analytics) [Marketing Reports](https://blog.hurree.co/topic/marketing-reports) # [Infographic] 6 KPIs That Marketers Should Be Tracking [![Ashleigh McCabe](https://blog.hurree.co/hs-fs/hubfs/Blog%20Graphics/Ashleigh.png?width=40&height=40&name=Ashleigh.png)](https://blog.hurree.co/author/ashleigh-mccabe) by [Ashleigh McCabe](https://blog.hurree.co/author/ashleigh-mccabe) 2 min read Feb 15, 2022 In marketing, KPIs ([key performance indicators](https://info.hurree.co/kpi-essential-guide)) are measures used to evaluate the performance and progress of your campaigns and activities. By analysing these, you can determine which strategies are working and which ones aren’t. Nobody wants to spend valuable time, money, and resources on a campaign that isn’t delivering.   Creating a successful marketing strategy with effective campaigns is key to driving more revenue and overall business growth. All of your marketing should be measurable and any business that  wants to be successful should track and report on their KPIs regularly.   **Related reading:[ 6 Benefits of KPI Reporting ](https://blog.hurree.co/blog/6-benefits-of-kpi-reporting)**   So, in a world full of data, what actually matters? Even the most experienced marketing teams waste time tracking and reporting on metrics that don’t provide any valuable insights or actionable outcomes. That’s why we put together this infographic with a breakdown of the top KPIs that marketers should be measuring in order to maximise their efforts.  These include:  1. Customer acquisition cost (CAC) 2. Customer retention rate  3. MQL to SQL conversion rate  4. Return on investment (ROI) 5. Website traffic  6. Customer lifetime value (CLV) ![6 KPIs marketers should track](https://blog.hurree.co/hs-fs/hubfs/6%20KPI%20infographic-02.png?width=4500&name=6%20KPI%20infographic-02.png)   ## Why are KPIs Important? KPIs are crucial in all organisations and act as a road map to help a company achieve its overall goals. Imagine going on a road trip with no directions, map or sat nav...that's what achieving your company goals might feel like with no KPIs. Whether it’s company-wide, departmental, or on a personal level, setting KPIs will help to provide focus and direction.  KPIs are also important as they:  1. Improve employee engagement and morale  2. Close learning gaps  3. Measure performance  4. Help to make decisions  5. Detect patterns over time  6. Help to set goals and plan  To learn about the key benefits of reporting on KPIs, check out our [blog post here](https://blog.hurree.co/blog/6-benefits-of-kpi-reporting).    > *Track and visualise your KPIs in real-time with Hurree. [Book a free demo](https://www.hurree.co/try-hurree) today and discover how to truly harness the power of analytics and transform your company reporting using cross-platform dashboards. If you have any questions then feel free to reach out to [contact@hurree.co](mailto:contact@hurree.co), we'd be happy to answer them!*   [![40 most important KPIs for marketers](https://no-cache.hubspot.com/cta/default/2080894/0dc2335c-2528-4c74-aa5a-8e4439d8c037.png)](https://cta-redirect.hubspot.com/cta/redirect/2080894/0dc2335c-2528-4c74-aa5a-8e4439d8c037)   #### Share this [Share on X ](https://x.com/intent/post?url=https://blog.hurree.co/6-kpis-that-marketers-should-be-tracking&text=%5BInfographic%5D+6+KPIs+That+Marketers+Should+Be+Tracking) [Share on Facebook ](https://www.facebook.com/sharer/sharer.php?u=https://blog.hurree.co/6-kpis-that-marketers-should-be-tracking&t=%5BInfographic%5D+6+KPIs+That+Marketers+Should+Be+Tracking) [Share on LinkedIn ](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.hurree.co/6-kpis-that-marketers-should-be-tracking&t=%5BInfographic%5D+6+KPIs+That+Marketers+Should+Be+Tracking) Previous story [← [Infographic] 12 Features of a Sales Analytics Dashboard](https://blog.hurree.co/infographic-12-features-of-a-sales-analytics-dashboard) Next story [7 KPIs Your SaaS Company Should be Tracking →](https://blog.hurree.co/7-kpis-your-saas-company-should-be-tracking) ### You May Also Like These Related Stories [6 Benefits of KPI Reporting](https://blog.hurree.co/6-benefits-of-kpi-reporting) ![6 benefits of reporting KPIs](https://blog.hurree.co/hubfs/Social%20Image-1.jpg) [Marketing Strategy](https://blog.hurree.co/topic/marketing-strategy) #### 6 Benefits of KPI Reporting Dec 19, 2025 10 min read [KPIs That Marketing Agencies Should Track](https://blog.hurree.co/kpis-that-marketing-agencies-should-track) ![KPI for marketing agencies header](https://blog.hurree.co/hs-fs/hubfs/KPI%20for%20marketing%20agencies%20header.png?width=1920&height=1080&name=KPI%20for%20marketing%20agencies%20header.png) [Marketing Strategy](https://blog.hurree.co/topic/marketing-strategy) #### KPIs That Marketing Agencies Should Track Mar 15, 2022 9 min read [The 40 Most Important KPIs for Marketers](https://blog.hurree.co/the-40-most-important-kpis-for-marketers) ![40 important KPI for marketers](https://blog.hurree.co/hs-fs/hubfs/40%20important%20KPI%20for%20marketers.png?width=4000&height=2250&name=40%20important%20KPI%20for%20marketers.png) [Marketing Strategy](https://blog.hurree.co/topic/marketing-strategy) #### The 40 Most Important KPIs for Marketers Mar 1, 2022 2 min read ### Get Email Notifications ![](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/924676190/?value=0&guid=ON&script=0) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Ashleigh McCabe", "url" : "https://blog.hurree.co/author/ashleigh-mccabe" }, "dateModified" : "2022-05-04T14:57:07.337Z", "datePublished" : "2022-02-15T10:30:00.000Z", "headline" : "[Infographic] 6 KPIs That Marketers Should Be Tracking", "image" : [ "https://blog.hurree.co/hubfs/KPIs%20that%20marketers%20should%20be%20tracking%20social.png" ], "mainEntityOfPage" : { "@id" : "https://blog.hurree.co/6-kpis-that-marketers-should-be-tracking", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.hurree.co/hubfs/Logo_Word.png" }, "name" : "Hurree" } } ```