In marketing, KPIs (key performance indicators) are measures used to evaluate the performance and progress of your campaigns and activities. By analysing these, you can determine which strategies are working and which ones aren’t. Nobody wants to spend valuable time, money, and resources on a campaign that isn’t delivering.
Creating a successful marketing strategy with effective campaigns is key to driving more revenue and overall business growth. All of your marketing should be measurable and any business that wants to be successful should track and report on their KPIs regularly.
So, in a world full of data, what actually matters? Even the most experienced marketing teams waste time tracking and reporting on metrics that don’t provide any valuable insights or actionable outcomes. That’s why we put together this infographic with a breakdown of the top KPIs that marketers should be measuring in order to maximise their efforts.
Customer acquisition cost (CAC)
Customer retention rate
MQL to SQL conversion rate
Return on investment (ROI)
Customer lifetime value (CLV)
Why are KPIs Important?
KPIs are crucial in all organisations and act as a road map to help a company achieve its overall goals. Imagine going on a road trip with no directions, map or sat nav...that's what achieving your company goals might feel like with no KPIs. Whether it’s company-wide, departmental, or on a personal level, setting KPIs will help to provide focus and direction.
KPIs are also important as they:
Improve employee engagement and morale
Close learning gaps
Help to make decisions
Detect patterns over time
Help to set goals and plan
To learn about the key benefits of reporting on KPIs, check out our blog post here.
Track and visualise your KPIs in real-time with Hurree.Book a free demotoday and discover how to truly harness the power of analytics and transform your company reporting using cross-platform dashboards. If you have any questions then feel free to reach out email@example.com, we'd be happy to answer them!