---
title: [Infographic] 3 Market Segmentation Essentials
description: Market segmentation increases click-through rates, boosts engagement rates and optimises user interactions. Check out these market segmentation essentials.
---

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# [[Infographic] 3 Market Segmentation Essentials](https://blog.hurree.co/market-segmentation-essentials)

 Written by [James McMahon](https://blog.hurree.co/author/james-mcmahon) | May 13, 2019

[Market segmentation](https://info.hurree.co/market-segmentation-pillar) is one of the most valuable aspects of any brand's campaign strategy. Marketers know that segmentation can increase click-through rates, boost engagement rates and optimise user interactions, not to mention it creates an overall more enjoyable and superior experience for customers. 

 

This is crystal clear when you look at MailChimp's recent research. They found that segmented email campaigns get [14.64% more opens and 59.99% more clicks](https://mailchimp.com/resources/effects-of-list-segmentation-on-email-marketing-stats/) than non-segmented campaigns... now these are the kind of stats that we like! Customers also expect some form of segmentation from brands now, with [71% of customers](https://www.dynamicyield.com/files/research/state-of-personalization-in-email.pdf) engaging favourably with emails when the content is personalised to their interests. 

### So before you start randomly segmenting your users, check out our 3 market segmentation essentials:

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<p><strong>Please include attribution to hurree.co with this graphic.</strong><br /><br /><a href='https://blog.hurree.co/blog/market-segmentation-essentials'><img src='https://cdn2.hubspot.net/hubfs/2080894/3_Market_Seg_Infog-1.png' alt='Market Segmentation Essentials Marketing Strategy' width='600' height='1,179' border='0' /></a></p>

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