Whether you want it to or not, Artificial Intelligence (AI) is going to change the way marketing is done across all industries, including mobile. Now I am not talking an iRobot revolution however, we are quickly moving away from relying on human interaction alone, to understand exactly what our customers need. Instead, we are turning to tools and machines programmed to be artificially intelligent.
This is great news for marketers! And here's why marketers need artificial intelligence in this infographic .