According to a recent study, 54% of social users will take to social media to search for reviews and recommendations when trying to find out more about the products or services offered by a particular brand. If they can't find what they are after, there's a strong likelihood that they will seek out a similar offering from a competing brand. For this reason, it has become essential in this day and age for all brands to have a presence on social media.
But not just any social media presence, it needs to be a strong social media presence.
Simply having an idle social profile on various channels is not enough. These accounts need to be regularly updated with relevant, engaging and consistent content. This is not your website. Having a social presence is about creating a direct pathway of communication between your brand and your current or prospective customers. It's your opportunity to show the human side of your company and not just push the hard sell.
Of course, if you get it right, then the potential for increased sales and revenue is there. The real goal, however, is to build a loyal, online community by providing informative, entertaining, engaging content that is of interest to your target audience.
How to Create a Social Media Marketing Strategy [Step-by-Step]
To help you get on your way to creating a social media marketing strategy that will increase brand awareness, enhance customer relationships and boost lead generation and revenue, we've put together a step-by-step guide that covers the following key areas:
Choose your networks
Set up & optimise your profiles
Check out your competitors
Find your brand personality and voice
Define your goals and objectives
Decide on a posting schedule
Great creative with content ideas
Create a content calendar
Social advertising and influencer marketing
Engage with your audience
Analyse and adapt
If you're ready to get started and want access to your free step-by-step guide on "How To Create a Social Media Marketing Strategy" then click here or the button below:
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