Marketing is full of acronyms and abbreviations that are used to communicate particular processes, practices, tasks, and methods. They are generally an essential part of any marketer’s lexicon but don’t worry if you’re not familiar with all of them.
The nature of marketing means that the industry is constantly evolving, so fresh terminologies crop up all the time… and, being the passionate marketer that you are, you might find yourself quickly Googling new acronyms as soon as they emerge. But when it comes to finding valid definitions for these industry-specific terms, you may need to rely on more than just Wikipedia.
Luckily, Hurree is here to help.
Customer experience (CX), user experience (UX), human experience (HX); what do they mean? What’s the difference between CX, UX, and HX? And why do they matter in marketing?
This infographic is here to give you a quick explanation of each of these essential acronyms: