Whether you’ve always been a member of a small marketing team or you’ve found that your team has been cut in half due to re-staffing needs after the pandemic, I’m sure you’ll agree that working on a small team with big to-do lists is immensely pressurised.
Increasingly, marketers are being forced to do more with less. The battle to keep up can leave small marketing teams feeling stressed and deflated, and even worse, it can mean your business loses out due to poor customer experiences.
A significant and increasing worry for small marketing teams is how to manage their expanding martech stack, get the most from their data and deliver an omnichannel experience to their customers.
Too many tools and not enough time to use them properly - it’s a problem we’re hearing about constantly from marketers in the field.
To deliver what modern customers demand, small marketing teams need to have: