User experience involves every aspect that makes up a user's interaction with a brand and the perception that is created as a whole. For your mobile app, this includes elements such as your layout, visual design, text, brand, sound and interaction.
A bad experience on a website or app can result in 88% of these users choosing to never visit again.
For more great statistics on why UX is an important element of your app marketing strategy then check out our infographic below and learn 4 ways you can create a great user experience.
Infographic powered with information from Entreprenuer.com