In the world of marketing and business as a whole, KPI (key performance indicator) is a well-known term. KPIs are used to evaluate the performance and progress of your campaigns and activities, and by tracking these you can determine which of your strategies are working well and which ones need more attention. There is nothing worse than spending valuable time, money and resources on a campaign that isn’t bringing any value to the business.
Why are KPIs important?
KPIs are crucial to the success of all organisations and will tell you whether your business is moving forwards or backwards. If you think of goals as the destination, the KPIs are the map you will use to guide you there. They can be tracked individually, departmental or company-wide, and will help provide direction and focus.
''KPIs give your organisation or department milestones and goals to aim for. They allow you to tell if you’re making progress. They also give real data points to management that can be used when making decisions.”
So, in a world full of data, what actually matters? Even the most knowledgeable marketing teams waste time tracking and reporting on metrics that don’t provide any valuable insights or actionable outcomes.
Executing a successful marketing strategy with effective campaigns is a key element to the success of any business. Every aspect of your marketing should be measurable and for businesses to be truly successful, they need to regularly set, track, and report on their KPIs. With the digital landscape changing constantly and when new data is created with every interaction, it can be confusing to decide which KPIs to measure, and which ones to ignore. Tracking too few might not give you enough valuable data, and likewise, tracking too many will not be productive or time-efficient.
That’s why we put together this guide with a breakdown of the 40 best KPIs marketers should be measuring to maximise their efforts.
So what are you waiting for? Download your free copy today and discover the KPIs that will help you measure and track the success of your marketing activities:
Track and visualise your KPIs in real-time with Hurree. Book your free demo today and discover how to truly harness the power of analytics and transform your company reporting using cross-platform dashboards. If you have any questions then feel free to reach out to firstname.lastname@example.org, we'd be happy to answer them!