This snack video gives a brief definition of each market segmentation type:
Market segmentation is the process of dividing and grouping consumers based on different characteristics and market preferences. Individuals will have diverse needs, wants, motivations and preferences, and that’s why market segmentation is such a key tool for brands and marketers today.
Each segmentation type has its own unique benefits and uses, and each will also have its drawbacks. Research has shown that combining different market segmentation types draws a wide range of precise and actionable insights.
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