The betting industry is one that has been around for a long time, yet shows no signs of slowing down. In fact, technology has enabled this sector to find new ways to thrive thanks to the emergence of the internet, social media, smartphones, and apps.
In today's modern age, the majority of people who choose to spend their money betting remotely online is increasing year-on-year, resulting in this sector owning a massive 38.8% of the market share.
The future of betting is online, there's no denying that. This sector is where any smart marketer should be allocating the majority of their marketing budget in order to keep the momentum going.
The opportunities that come along with having a website and mobile app for your brand are endless. Betting industry marketers have a number of tools available, at their disposal, to gather huge amounts of data on their customers. With this, comes the ability to deliver highly personalised, relevant content to each one of your individual contacts.
No longer do you have to put out a marketing campaign and hope that it is seen by your target audience. Today, you can be sure it is seen, and fully embraced, by your target audience…
But none of this just happens by magic. This is where market segmentation comes in.
Your football-fanatic customers don't want to hear about the latest bingo games, just like your keen bingo players don't want to know that the odds have increased for Messi to score next.
The key is to know your customer, and give them the exact content they want. That way, you'll be more likely to turn them into highly engaged, highly profitable, loyal customers.